5 Things that Unsigned Artists Need to Do to Penetrate the Music Industry

By SEO Filipino

Synopsis: Good career artist management begins with the performers, by making the best decisions (from initial self promotion to decent audio mastering samples) that will position them best in the professional music community.

More and more music artists are being discovered every now and then. The supply of talents never stops but instead it keeps on growing. All of them are waiting to get noticed by the record label companies and get their own spot in the music business. But how are they going to that? With the huge number of unsigned artists trying to break in, how are they going to stand out? What will they do to penetrate the music industry?

This article lists down 5 good tips that unsigned artists can do to break in to the music business and later on become successful.

You can register or join blogs and online magazines. NME and Kerrang are just two of the generally regarded best music magazines; register to them so you are updated with the music news. On the other hand, there are many alternative magazines that have unique histories and which have a lot of information. Online blogs which are published in a way that it could provide you with updated information from a magazine must be checked if the blog author have reliable sources. Using the information you gathered in blogs and online magazines may help you increase your advertising.

Last.fm is a powerful tool that you can use to promote your music. You can build a free site and download a demo recorded in Last.fm.

You can write a blog about it. It is not a waste of time writing about your music but instead it is an effective way to increase SEO ratings as well as to advertise your name (or band's name, in case you're in a band). Smart SEO strategies can be effective and an important factor in your popularity.

You can look for newsletter, small groups, and participate in some festivals. Even though it would not give you the popularity you need, it still helps. Building a fan based support group in your region can also be useful.

Try to make friends with the people in the music industry. Your success depends on the business relationships you make and contacts that you have. You can also gather email addresses and phone numbers of the people in the music industry because it also serves as an effective means of breaking in to the music business.

Your success as some of those unsigned artists will not take place if your presence will not be noticed by any talent scout or any record label company. May these tips help you get noticed and eventually penetrate the music industry.

About the Author
SEO Filipino
For more articles visit: Unsigned Indie Music Artists. Information site for unsigned indie music artists. Guide for independent music... (show bio)

Music Blogs - How Unsigned Artists Are Converting MP3s to Cash

Comment: A viable alternative method for artists to use online social communities for business purposes has emerged in recent years, as described in the below reference article. Instead of relying on music management companies and other traditional avenues (a preferred approach for those with an appropriate budget, and a desire for guidance and professional follow-up), unsigned talents are simply developing a presence on social or Web 2.0 networks, and selling their music direct from their websites. This may involve learning how to get more Facebook likes, fans or Twitter followers, or outright buying Twitch bot viewers and YouTube subscribers to build up the visibility of their channels.

Music Blogs - How Unsigned Artists Are Converting MP3s to Cash

Author: bittle hinley

In 1999, when file sharing sites like Napster started to become popular, the music industry was a thriving market with over $14.5 billion in annual U.S. sales alone. Fast forward to today and music sales have declined by nearly 50%-a catastrophic loss by any standards. The ease and convenience with which music fans can get free music has permanently changed the rules of music marketing and promotion. While this bad news for major record labels, it has created big opportunity for unsigned artists.

As the music industry fights for its life, many internet-savvy artists are starting music blogs and marketing their music directly to fans. Ironically, the key to their success is not in selling music, but making their songs available as free downloads on their own blogs. Taking a page from entrepreneurs like Facebook founder Mark Zuckerberg (who amassed a fortune of over $ 4 billion giving away "free" web pages), these artists have learned how to make money in music by giving it away. Here's how it works:

The first step is starting a music blog. Using free WordPress software--a powerful, yet extremely ease to use blogging platform--artists can easily create a blog on their own domain names without having to learn a single line of code. Since the software and domain names are free, their only overhead is the monthly fee charged by their web hosting company (typically less than $10 per month). The entire process can be done by a complete novice in less than 10 minutes. After another 1/2 hour or so spent choosing a free theme and installing free plugins, they have a fully-functional, professional-looking blog.

Next, they set up a few web pages. An artist bio, a contact page and page where fans can listen to and download MP3s are pretty standard. Photos and videos are optional, but definitely recommended. Depending on the amount of content you want to add initially, this can take anywhere from a few minutes to a few hours.

Finally, they set up several revenue streams on their blogs by signing up for various advertising networks and affiliate marketing programs. This allows them to earn money from the actions of fans who visit their site to download the artists' songs.

With this basic framework in place, all that's left to do is start publishing and promoting more music-related content. If properly executed, the artists can start generating web traffic (and money) in a matter of few days.
It's a near-perfect business model for unsigned artists. Music is used as a form of social currency--"MP3 money", so to speak--which artists can use to "buy" fans. The more fans they can attract by giving away free MP3s, the more passive income they can earn by fans clicking on ads posted by various companies in their advertising network or buying products from the affiliates.

With a solid understanding of internet/music marketing and promotion, even mediocre artists are managing to earn a living from music while completely bypassing commercial radio, mainstream media and major record labels.

Obviously not every unsigned artist will be successful with this approach. Most don't have a clue how to go about it. But for the ones that take the time to learn, they stand to make a lot more money online than many popular artists earn from record sales these day
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